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Gillette Starts Trial of Treo Assisted Razor in US, UK

Gillette’s scientists to collect first-hand feedback to refine product experience.

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By: Christine Esposito

Editor-in-Chief

Gillette has announced the next step in the development of Treo, its assisted shaving razor. While supplies last, US and UK consumers are invited to request a product sample to trial via a new website: www.gillettetreo.com. In addition, during what will be a three-month pilot phase, a number of professional care homes and institutions in both markets are also partnering with the brand to trial Gillette Treo samples amongst their many professional caregivers and care recipients. From these thousa...

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